Static Maps
There a variety of spatial stories you can tell with a static map. Static maps can be as simple as to provide geographic reference for your story, or they can be so elaborate as to visualize the results of spatial analysis. This page describes both reference and thematic static maps, and provides illustrative examples for each.
On this page:
Reference Maps
Reference maps are useful to show the lay of the land, such as the geographic context surrounding your research area or area of interest.
Reference maps can be as simple as a drop pin location, with an optional inset. Insets either zoom-in on a select area in order to show it in greater detail, or they zoom-out to put a select area in wider context. 
Reference maps can also display a single data layer, such as Vancouver Parks. 
Or, reference maps can simply show the geography or infrastructure in a specific area.
See Vancouver’s bike map for a handy reference guide to all the bike-friendly streets around the city.
Thematic Maps & Spatial Analysis
Writes Statistics Canada: “A thematic map shows the spatial distribution of one or more specific data themes for standard geographic areas.” Thematic maps render the results of Spatial anlaysis.
Spatial analysis is the process of manipulating spatial information to extract new information and meaning from the original data. Usually spatial analysis is carried out with a Geographic Information System (GIS). A GIS usually provides spatial analysis tools for calculating feature statistics and carrying out geoprocessing activities as data interpolation. – QGIS
If you have spatial questions you want to explore with your data, you’ll likely need to perform some kind of spatial analysis within a GIS. There are a couple GIS applications out there that can be downloaded from the web directly to your personal computer; these will be further described in Assembling Resources. Remember, you can alway email library.gis@ubc.ca or book a consult with the Research Commons’ GIS Team if you are not sure what your project will require.
Let’s take a look at some examples of different kinds of thematic maps. You can read more about the pros and cons of different kinds of thematic maps here.
Choropleth Maps
Choropleth maps symbolize data by a color gradient representing the magnitude, intensity, or occurrence of values relative to bounded areas such as neighborhoods, municipalities, our countries. Axis Maps has a great introduction to choropleth maps. Showing two variables at once? try making a bivariate choropleth map in QGIS.
If you have a substantial amount of time, you can create elaborate, aesthetic maps using both a GIS and illustration software. The following map was made by the workshop author, Lily Demet, for UBC Disaster Resilience Research Network Report. 
Heatmap
A heatmap visualizes point data by occurrences. 
Proportional Symbol map
Proportional symbol maps are maps with symbols whose size corresponds to total numbers in different areas, such as population or number of earthquakes per year. You can also make multiple variable proportional symbol maps. Proportional symbol maps can be made in a GIS, or in an illustration software.
Cartogram and Dot Density Maps
Dot density maps and cartogram maps are other thematic options. If you’re using QGIS as a mapping software, you’ll need to install a plugin to create either.